In NiceLabel Designer, each object has a unique name. When you create a new object, NiceLabel will auto-generate this unique name. You can use these names to easier identify objects on a busy label. For example, instead of using object names Text1 and Text2, you can use names ProductId and Description respectively.
If you want, you can change these names to be less generic.
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You can do it in the object's properties in the General tab.
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Alternatively, you can do it in the ribbon context menu Design, see the General ribbon tab.
